News - SEO - What's your position?
Your site is out there.... but is it being found?
The starting point for any successful journey lies in understanding where you are currently, and where you need to get to. Search engine optimisation is no different to any other improvement process, and the key factors to consider are:
- Who do you want to find you
- What will they be looking for
- Who are your competitors and how does your search engine position compare to theirs.
Since most of your audience will not explore beyond the first couple of pages of search results, your site needs to fall into this space, either by optimisation, or by paying to appear.
To help you start to understand your current position, we've put together an online e-marketing health check tool which you can use to compare your site with your competitors. By comparing where your site appears in comparison to your rivals for the phrases you believe your audience will be searching for, you'll get a feel for whether you need to take a more in-depth look at your overall e-marketing strategy.
Click here to try our free online e-marketing healthcheck, or why not contact our SEO team for a more detailed appraisal of your site performance.